We were approached by the award-winning Irish Dairy Glenilen Farm to create
packaging for their Old-Fashioned Lemonade Cordial. As a Dairy farm, this was their
first non-dairy line, and the first product to sit outside of their comfort zone amongst
the cheeses, desserts and butters. Our first response at Boat is always to address
the elephant on the room, and make him into a virtue. The accompanying campaign
played on the Dairy launching a non-Dairy product – Milking Cows is Thirsty Work.
Served up in a retro glass milk bottle. Naturally.