Rubies in the Rubble starts with a very simple thought – What if we used the some of the tones of discarded fruit and vegetables that are thrown away every day to make something tasty? Rubies is a chutney brand that does just that. We helped them set themselves a very simple mission – To make the tastiest chutney in the nicest possible way – and saw it through from verbal positioning, to brand mark, packaging, and website. (Though pretty much everybody is more occupied with the embossing machine.)