From the moment we met the people behind this incredible new live platform, we knew it would be a smash; theirs is a product born of passion. It allows live music lovers to watch and download audio and video tracks to their smartphone the minute the last note plays out from the stage. Edwin Land, inventor of Polaroid said : “Don’t undertake a project unless it is manifestly important and nearly impossible.”That pretty much sums the soundhalo mission in a nutshell. For six months Boat Studio worked full time to create the brand identity, lead the communications, develop teasers, trailers and social media plans, and creative direct the live shows with Alt-J and Thom Yorke’s Atoms For Peace. To say it was a pleasure would be an understatement.