St Mary’s is different. They don’t fit the stereotypes and perceptions of most Church of England congregations. So when they ask us to rebrand them, we didn’t want to give them a run of the mill identity. Creative, young, and refreshingly down-to-earth, we wanted to reflect their values in a different sort of campaign. One Size Does Not Fit All was a message that immediately seemed to resonate with them. They know their church and message are not for everyone. The campaign provided a space to celebrate their values and what they stand for.